SOME EXAMPLES OF HOW A WEBSITE WILL HELP YOUR SPECIFIC BUSINESS.
The possibilities are limited only by imagination and budget, but following are some benefits that can be provided by even the simplest, most basic "brochure" site:
Restaurant:
People choose restaurants not only for their food, but also for their ambiance and convenience.
■Show attractive photos of the interior, and sample entrees on a beautifully set table.
■Have you had good reviews? Reprint them on your site.
■Show your menu.
■Advertise special offerings and services such as business lunches, catering, etc.
■Post testimonials from satisfied patrons.
■Include a printable map, which shows the location of parking and bus stops.
Professional services (attorney, doctor, dentist): For these services, which can't use conventional advertising methods, a Web site is especially valuable. Here is an accepted way of showcasing your areas of specialization. Do you have publications? Cite them. Awards? Display them. Articles or case studies that demonstrate your credentials? Place them online.
Design services (architect, interior designer, home renovator, illustrator, etc.): Here a picture isn't worth a thousand words. It's worth a million. Before & after pictures can tell your story -- without the costs of 4-color printing, plus distribution.
Realty services:
Here, too, pictures are a great tool. Show off properties with lots of full-color, large-format photos. Sites are easily kept current with new information and properties.
Retail store:
Even if you're not yet ready for the expense of full-blown e-commerce, a site can effectively promote your business. A user-friendly online brochure is easily done -- and saves thousands in printing and mailing costs.
■You can publicize sales and special offers.
■Looking for employees? Post the positions and let prospects contact you by e-mail.
■Post a printable map showing your location.
■Customer service is faster and friendlier when customers can contact you immediately, 24 hours a day, by e-mail -- rather than have to wait on the phone, listening to Music, and getting more impatient by the second.
Writers:
■Post clips with copyright information, and refer editors to this page in your queries.
■Promote published books.
■Sell your books from your site via an affiliate link to an online seller such as Amazon or Barnes & Noble. You'll earn up to 15% in referral fees, apart from
royalties.
Non-profit organizations:
It's important to establish credibility -- especially when you're engaged in fundraising. Document your organization's progress, achievements, contributions. Once your site is launched and properly registered with search engines you may be found by sectors of the public that you'd never have been able to otherwise identify and reach.
Web Design
Your customers expect to see you on the internet. Many people (that’s customers and potential customers) prefer to search for a company on the internet rather than search their local Yellow pages or newspaper. In fact 86% of people go online to search for businesses hardly anyone picks up a phone book anymore. To many a business that is not on the internet, for all intents and purposes, simply does not exist. If you cannot meet this expectation then they will go to someone else. If you have no website you have no chance to compete. Take a look at your competitors. We looked and they have one! Get online!
Open 24 hours a day
Anytime a customer wants to know about your company, it’s products, opening hours or location they can get it with ease. Your business or organization will be promoted 24 hours a day, 7 days a week to the whole wide world. Nothing else offers this flexibility. Your website won’t take holidays, have time off sick or ask for a pay rise. You can even save on your time or your employees time by adding “Frequently asked question” page. This way customers can get answers before calling you.
A website serves several purposes here are a few:
It presents your information, your image and your product on the internet. In a very real sense, a website is your “internet business card.”
It allows people to find you when they search the web for related information.
It establishes credibility for your company or organization.
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