Is your web design Raleigh site lacking in style? Spruce it up with these tips.
With competition amongst companies online tighter than ever, using the proper web design Raleigh techniques can make the difference between success and failure, between getting customers and being buried in the back pages of Google’s search results. Here are some tips to guide you through.
Create a Professional Looking Logo
Your logo is what people will associate with your brand so it must be polished, professionally designed and figures prominently on your website. Use only high resolution images and position it at the upper left corner of each page. Don’t forget to insert a link on the logo that takes the user back to your homepage.
Make the Website Easy to Navigate
There’s a big difference between providing as much relevant content as possible on your Raleigh website and overstuffing it. No matter how good the information is on your site, people won’t stick around unless the information is presented clearly and intuitively.
The standard method of navigation is the horizontal menu bar and there’s really no reason to deviate from this. If your website needs additional navigation aids, you can place a sidebar on the left. However you should only add the sidebar if it’s actually necessary, otherwise it will just eat up space.
The importance of an intuitive interface cannot be overemphasized because a confusing website puts people off and will force them to go elsewhere for information. One way to avoid this situation is to place the important links on the top of the page and the not so important ones at the bottom. For instance, information and links to your product, testimonials and ordering information should be at the top while the “About Us” and terms and conditions at the bottom.
Don’t Overdo the Graphics and Video
Images and videos can do a lot when it comes to promoting products and services, but don’t go overboard. Too many images and videos take a lot of time to process, and when confronted with too many options the tendency of most users is to step away.
To avoid this predicament and ensure users stay on your website, make sure there are no calls to action that compete with one another and that the visual elements work together to draw the reader’s attention to your product or service. This can be a complex undertaking, but with the help of a company like JML Web Design you’ll be able to develop just the kind of website your brand needs.